DESIGN
Logo Creation
Joe's Gym is a local gym that offers an elevated gym experience offering professional fitness training. The goal was to create a brand that the target audience can identify right away and keep that brand imaged in their head. Therefore, using buff arms on the "J" and the "G" in the logo was a key part to make it memorable and and fitting to the type of place it is. Using big and bold fonts to give it that powerful look.
Restaurant ad Campaign for new Valentine's Day product.
Restaurant ad Campaign for new Valentine's Day product.
Yankee Services is a local diesel mechanic shop specializing in semi-trucks. The concept behind Yankee Services was creating a minimal design but can still get the concept accross of what the company is about. Using red, white, and blue tones to give it the patriotic look the name represents.
Social Media Content Creation
Created various marketing campaigns for several small business. I like to create and innovate ideas. Here are a few pieces from several ad campaigns through the years for a local Mexican restaurant. The idea was to create a new menu item for valentines. Traditionally in a "Torta" the bread is in an oval shape, but for Valentine's Day, the idea was to create a heart shape to get attention. Not only was this designed, but the art direction and photography was also done. Eventually the throughout the years the heart-shaped taco tray was introduced to keep the innovation going and getting peoples attention. Going viral was one of the goals and it was achieved by creating over of 100K Likes and Comments on these social media publication. Not only successful on social media, but successful in bringing in record sales.
This is the digital version of the print-ready logo prepared for production.
This is the digital version of the print-ready logo prepared for production.
Print Production
Recreation of the logo for a local cargo equipment company. Recreated the logo and prepared it for production. The logo was prepared for it to be an oversized print of 47" wide by 40" tall. Aside from an oversized print, it was also prepped to be printed so that the white and red parts of the logo pop up creating a 3D effect. This sign was created on one layer of half inch PVC Sintra along with a second layer of half-inch PVC Sintra that was adhered above the first layer to create the 3D Effect.
Designed print-ready artwork for a Brown Forman promotional vehicle.
The goal was to create an attention grabbing design with a classy/ minimal look.
Designed print-ready artwork for a Brown Forman promotional vehicle.
Design created for Brown Forman Corporation. A full wrap vehicle design was designed to promote the bottle personalization. This vehicle shows up at events they attend to promote the brands they work with. The Design was made to stay with a minimal yet sophisticated look. Tilting the text to give the design some ice and movement. Using the big oversized bottles to draw that attention as people stand or drive beside the vehicle. The files were also made to be ready for print production for the full vehicle wrap as shown in the final images.
